A fairly common thing we hear from photographers is: “My clients just don’t want printed products.” But here’s the truth — more often than not, it’s not that they don’t want them. It’s that they’ve never been shown the value of them. They’re used to digital galleries. They expect USBs. That’s what the industry has trained them to expect. But just because it’s all they know, it doesn’t mean that’s all they want. Ian tells the story of being in a seminar with a number of very wealthy Americans. When he tried To View More >>

How many Images should I include in my album? We get this question on a day-to-day basis and it’s always tricky to answer. How big is the album? What’s your style? Do you like big images or lots of white space? Do you have a story to tell? But we understand that photographers do need to guide their clients. Submitting 300 images for an 8x8 album just won’t work. Sometimes you’ll have thousands of shots from an event and your first challenge will be selecting the hundred or so to go in the album! So here’s the guide our designers use when creating album layouts. Just To View More >>

Elisha and Abby are the photography and film duo at Woodlands Creative, and to put it simply, they love capturing love!  We saw this lovely album as it went through the Queensberry bindery, a 12x12 Panorama Flushmount album with silver halide printing and a cover of Bronze Metallic Faux Leather with Bank Gothic embossing. "Rather than just showing up on the day," Elisha and Abby say, "it's important to connect and build a trusting friendship with couples to be able to show how amazing their unique love story To View More >>

This post on Cam Grove’s Instagram made our day, and we so agree that first impressions are lasting impressions. I once read an article in PDN about photographer's studios, and this one photographer was explaining how he had dropped thousands of dollars on buying this particular handle for his front door. He reasoned that the first physical contact that prospective clients had with him and his business was when they opened the door to his studio. He wanted that initial touch to immediately convey all the things intrinsic to his business; strength, substance, craftsmanship... To View More >>

As told to Cate Scaglione In the photography world they’re sometimes referred to as the Texas Royalty for their dramatic aesthetic, their long-term success and their A List clientele … but spend five minutes with David and Luke Edmonson and you’ll discover they are anything but elitist. I was fortunate enough to spend time with Luke, who generously revealed the Edmonson sales ethos. With over $100k in album sales alone, their rather emotionally charged sales approach might come as a surprise, often counterintuitive to our industry’s professed sales strategies. To View More >>